Call them badges, pins or buttons, these unassuming little moments of text and image have been used to communicate a hugely diverse range of messages. From revolutionary politics to geek humor, this format is accepting to many approaches to communication. For this project students engaged in research and making processes to develop a set of 4 pins which resonate with one another, with the title, the packaging design and the brief story on the back of the package. The relationship between images, between text and image and between context and content are emphasized. Basic ideas of communication theory, techniques of making meaning and visual syntax are the concepts that this project engages. Students are asked to make simple images into complex communications. The idea is important, but the way the ideas is communicated the key.